The Bachelor of Arts Business Studies, Marketing degree prepares students for the creative, fast-paced industry of promoting, developing and selling products and services. 

The programme also provides a solid foundation for postgraduate study or further qualification with professional bodies e.g. Chartered Institute of Marketing.

Teaching methods: A variety of methods of instruction are used, including lectures and discussion, case studies and small group work. Assessment is through assignments, projects and exams.

Study options: Regular, weekend and evening classes are available.

Courses offered include:

Sales Management

Marketing Management

International Marketing

Integrated Marketing Communications

Public Relations & Advertising

Customer Relationship Management

E-Marketing

Brand Marketing

Events Marketing                                            

Career options include:

Marketing Manager

Customer Service

Public Relations Specialist

Market Research Analyst

Advertising Manager

Retail/Sales Manager

Brand Manager

Business Communications Manager

Marketing/Advertising Copywriter

Accreditation/Affiliation: The Bachelor of Arts Business Studies, Marketing programme is affiliated to the University of Cape Coast. All degree courses are accredited by Ghana’s National Accreditation Board (NAB).

Entry requirements:

1) WASSCE & SSSCE

Candidates must have six credits (A1-C6) in English, Mathematics and Integrated Science (Biology or Agricultural Science for Nigerian applicants) or Social Studies, and three elective subjects, making an aggregate of no more than 36. For SSSCE, candidates must have six credits (A-D) in the three Core Subjects and three electives, making an aggregate of no more than 24.

Candidates with less than five credits may be enrolled into a Certificate programme. Such candidates would have to improve their WASSCE results to qualify for admission into a Degree programme.

2) Mature Students

Candidates must be at least 25 years old and must write and pass an entrance examination in English, Mathematics, IT and General Business. They may also be required to attend an interview. 

3) Others

Applicants with GCE, ICGSE, GBCE, ABCE, Baccalaureate, Professional Courses (ICA, ACCA, CIM etc) and HND, among others may contact us for levels of placement

For more information, call +233 (0) 302 504 391/399 + 233 (0) 54 853 383 or email info@wiuc-ghana.edu.gh

How to apply:

Apply online: You can purchase an e-voucher from one of the following banks or vendors to enable you to complete an application form online: adb, hfc, Fidelity. Ecobank, Ghana Commercial Bank, uniBank, Zenith. You can also purchase a form online using Visa or MTN Mobile Money.

On campus: Application forms are available at our campuses. 

Main Campus: Agbogba Road, North Legon, off the Atomic Junction-Haatso Road (near the University of Ghana Botanical Gardens), Accra.

City Campus: St. Paul’s Lutheran School Complex (near GBC) Kanda, Accra